RESEARCH

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The thesis proposes a model for mass customisation in the furniture design industry, with the purpose of improving the patterns of collaboration between the disciplines of design and engineering during the realisation of the design process, and in the definition of the production process.

The ultimate goal is to enable the design of products that can be customised by an individual consumer according to his/her own idiosyncratic intentions.

The theoretical model is illustrated by its application to an iconic mass production problem – Thonet bentwood chairs – which was changed to comply with the paradigm of mass customisation.


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