European project on mass customisation

19/07/2011Frank Piller’s blog is a great database for mass customisation related information. Features several examples across industries and it is linked to the configurator database, where it’s possible to learn more about the interfaces to communicate with possible consumers.

Mass customisation aims to provide goods and services to meet individual user needs, through efficiency comparable to mass production.This economic framework is being adopted across industries and it leads to new relations between user, designer, manufacturer and the product itself.

This documentary presents different implementations of mass customisation in the fashion industry, through a program funded by the European Commission.